Global Top Selling Online Marketplaces: All The Statistics You Need To Know
Here are the latest global top selling online marketplaces statistics that can help you manage your online business better and choose the online marketplace that suits your business
The global ecommerce sector and online retail industry is growing at a rapid pace. The industry is set to cross 5 trillion USD in market value by the end of 2022, making it one of the most lucrative business sectors in the world. When you are looking for an online marketplace for your own ecommerce business, being familiar with the latest sales and performance statistics for all the top marketplaces can be helpful.
This is why we are here with a detailed breakdown of all the top selling online marketplaces statistics. You can find out which ecommerce marketplace is at the top according to sales, visits, regions, age demographic, and much more. Being up to date with all of this data and information can help you decide which online marketplace is best suited for your business.
But before we get into the statistics, it is essential to understand what an online marketplace is.
What Is An Online Marketplace?
An online marketplace is where buyers and sellers are making transactions and trading through the same online platform. With an online marketplace, you don’t have to leave the website you are on to make a purchase and all the purchases are made on the platform. It is also important to note that an ecommerce marketplace is not a website through which you are directly selling products to the website itself, instead, you have other consumers.
With an online marketplace, most of the buyers are consumers and not businesses. On an online marketplace, you sell physical goods. If you want a clearer idea of what an ecommerce marketplace is, eBay, Amazon, and Etsy are great examples. You can use an ecommerce marketplace as a sales channel for your business and sell your goods to your target audience and consumers.
Now that we have an idea of what an online marketplace is, let’s get into the top selling online marketplaces statistics!
General Online Marketplace Statistics In 2022
By 2023, 17% of all transactions are predicted to go through ecommerce and marketplaces (forrester, 2020)
Ecommerce marketplaces have become huge and play a significant role when it comes to online shopping. By next year, it is predicted that 17% off all transactions will happen through online marketplaces. This is a huge percentage of all transactions and it shows how everyone all over the world is now using various online marketplaces for shopping. People understand how convenient online shopping is and use the ecommerce platforms available for them.
$3 USD was the average ecommerce spending per online visit (statista, 2022)
Everyone that browses through an online marketplace is often looking to buy something, even if it is something small. People also use these ecommerce marketplaces that sell general items to order any household item they need, no matter how small. According to the data recorded, the average amount someone spent on an ecommerce marketplace visit was 3 USD.
B2C marketplaces are estimated to reach $3.5 trillion in sales by 2024 (forbes, 2021)
Business-to-consumer, or B2C ecommerce marketplaces are some of the most visited and top selling online marketplaces in the world. B2C businesses use these ecommerce platforms to set up a store for their business and have another sales channel for their company. These B2C online marketplaces are estimated to reach 3.5 trillion USD in sales revenue by 2024, which is huge.
47% of digital purchases worldwide happened via online marketplace platforms (statista, 2022)
There are many businesses and brands that have their online websites instead of selling through just an online marketplace. However, it is always beneficial for businesses to use an online marketplace as a sales channel. Based on the statistics, almost 50% of all online purchases that happened were through the online marketplaces and ecommerce platforms. It is crucial that businesses recognize the importance of the ecommerce marketplaces and start using these platforms as a sales channel for their brands and products.
One-third of all U.S. business “flow through ecommerce.” Of that, 63% is performed via marketplaces (forrester, 2020)
Ecommerce has become an important part of our shopping experience. If you run a business, you know how crucial it is to build your online presence and start selling your products online through ecommerce channels. If we look at the businesses in the United States, one-third of all the business happens through ecommerce and more than 60% of the transactions happen on online marketplaces. As a business, anywhere in the world, having your digital presence especially on an ecommerce marketplace, has become more important than ever.
The top 50 marketplaces in the U.S. grew their sales 40% in 2020 (digitalcommerce360, 2022)
The top ecommerce marketplaces in the U.S. have been growing steadily over the years. People are becoming more comfortable shopping online, especially through online marketplaces. In 2020, when the world was dealing with the Covid-19 pandemic, relying on online marketplaces became even more common for people. In the U.S. alone, the sales revenue of the online marketplaces grew by 40%. And this did not slow down. Online purchases and the importance of online marketplaces all over the world has only grown since the pandemic.
14% would prefer to shop at an online marketplace for a first-time purchase (statista, 2022)
Online marketplaces have established their place in the ecommerce retail sector. More people feel comfortable shopping from a marketplace, in fact, 14% of people would choose an online marketplace for their first-time purchase. Platforms like Amazon, eBay, Etsy, and many others have become household names all over the globe. People feel confident making their first purchase from a trusted online marketplace such as Amazon compared to a store on a social media platform.
37% would prefer to make a repeat purchase at an online marketplace (statista, 2022)
Once you start using an online marketplace for your purchases, there is really no going back. There are ecommerce marketplaces that hold all types of products and you can practically purchase anything you need from these marketplaces. This is why almost 40% of people who shop through an ecommerce marketplace feel comfortable making a repeat purchase. The top online marketplaces also make sure the quality of the products is top-notch and create an excellent shopping experience for their customers, which is also why people don’t mind coming back to shop from these platforms for repeat purchases.
The fashion industry generates more revenue than any other. It collected $525.1 billion in 2019 and is projected to make up 11.4% of the Global Compound Annual Growth Rate from 2019–2025 (fitsmallbusiness, 2022)
There is no doubt that the fashion industry is one of the fastest growing industries in the ecommerce sector. When it comes to online shopping, there are countless online platforms and marketplaces that are dedicated to fashion and apparel because people are getting more interested in purchasing these items online. When it comes to the online fashion sector, it is estimated to grow and make up 11.4% of the total global compound annual growth rate. This shows that the online fashion industry is not slowing down any time soon, and the sales for online marketplaces for fashion will continue to skyrocket in the coming years.
Apparel and footwear account for 27.2% of online sales and in 2020, that was over $121.5 billion (cnbc, 2021)
Apparel and footwear have become more popular than ever for the ecommerce sector. There are numerous online brands selling apparel and footwear and the number of online marketplaces dedicated to apparel and footwear has also grown over the years. In 2020, apparel and footwear sales made online amounted to over 121 billion USD. This means that more than 27% of all sales made online in that year were apparel and footwear. 2020 was a pivotal year for ecommerce and every industry. People finally realized that shopping from online marketplaces for things such as footwear and apparel is also possible and convenient, which has led to a huge boost in the online fashion industry, with more ecommerce marketplaces for fashion and footwear becoming popular and growing.
The Top 60 Global Online Marketplaces Statistics
There are countless online marketplaces all over the world. Knowing which marketplaces are getting the most visits and have a place in the top 60 global online marketplaces can be helpful for you, especially if you are looking to start your online store on an ecommerce marketplace. Once you get to know which online marketplaces are at the top of the ranks, you can make a better decision for yourself.
As it stands, Amazon is the top global online marketplace, with 5.69 billion visits per month. This does not come as a surprise, as Amazon has gradually cemented its place as an ecommerce giant by providing excellent services and efficient order deliveries, especially through Amazon Prime. (webretailer, 2022)
Amazon is followed by eBay as the second top selling global online marketplace, with 2.98 billion visits per month. You can go through the list below to find out which other online marketplaces are leading the ranks and have established their place as the top ecommerce platforms in the world.
There are many ecommerce marketplaces from Asia and Europe that have also cemented their place as giants in the industry. In fact, Shopee, AliExpress, and Rakuten are amongst the top five highest selling and most visited online marketplaces in the world. If you look at the breakdown based on how many visits each online marketplace gets per month, you can see that other marketplaces from different continents are also bringing in hundreds of millions of visits every month.
- Amazon is the #1 top selling global online marketplace for the general category with 5.69 billion visits per month
- eBay is the #2 top selling global online marketplace for the general category with 2.98 billion visits per month
- Shopee is the #3 top selling online marketplace from Southeast Asia for the general category with 631.19 million visits per month
- Rakuten is the #4 top selling global online marketplace for the general category with 590.84 million visits per month
- AliExpress is the #5 top selling global online marketplace for the general category with 526.4 million visits per month
- Walmart from North America is the #6 top selling online marketplace for the general category with 514.03 million visits per month
- Mercado Libre is the #7 top selling online marketplace from Latin America for the general category with 446.0 million visits per month
- Etsy is the #8 top selling global online marketplace for the arts, crafts, and gifts category with 397.5 million visits per month
- Taobao is the #9 top selling online marketplace from China for the general category with 333.14 million visits per month
- Wildberries is the #10 top selling online marketplace from Russia for the general category with 279.8 million visits per month
- Pinduoduo is the #11 top selling online marketplace from China for the general category with 263.3 million visits per month
- Trendyol is the #12 top selling online marketplace from Turkey for the general category with 222.7 million visits per month
- Target is the #13 top selling online marketplace from USA and Australia for the general category with 206.5 million visits per month
- Flipkart is the #14 top selling online marketplace India from for the general category with 202.4 million visits per month
- Allegro is the #15 top selling online marketplace from Poland for the general category with 201.45 million visits per month
- Ozon is the #16 top selling online marketplace from Russia for the general category with 196.8 million visits per month
- JD.com is the #17 top selling online marketplace from China for the general category with 186.7 million visits per month
- Zalando is the #18 top selling online marketplace from Europe for the fashion category with 170 million visits per month
- Tokopedia is the #19 top selling online marketplace from Indonesia for the general category with 163.8 million visits per month
- Lazada is the #20 top selling online marketplace from Southeast Asia for the general category with 144.22 million visits per month
- Wayfair is the #21 top selling online marketplace from North America and Europe for the Homewares category with 143.14 million visits per month
- Mercari is the #22 top selling online marketplace from Japan and Bulgaria for the general category with 139.52 million visits per month
- Tmall is the #23 top selling online marketplace from China for the general category with 104.77 million visits per month
- Hepsiburada is the #24 top selling online marketplace from Turkey for the general category with 97.4 million visits per month
- Coupang is the #25 top selling online marketplace from South Korea for the general category with 86,7 million visits per month
- Americanas is the #26 top selling online marketplace from Brazil for the general category with 86.7 million visits per month
- Vinted is the #27 top selling global online marketplace for the fashion category with 77.31 million visits per month
- Bol.com is the #28 top selling online marketplace from the Netherlands for the general category with 74.4 million visits per month
- Kaufland is the #29 top selling online marketplace from Germany and Europe for the general category with 73.25 million visits per month
- ASOS is the #30 top selling global online marketplace for the fashion category with 63.1 million visits per month
- Myntra is the #31 top selling online marketplace from India for the fashion category with 56.4 million visits per month
- Casas Bahia is the #32 top selling online marketplace from Brazil for the general category with 56 million visits per month
- Falabella is the #33 top selling online marketplace from Chile for the general category with 53.22 million visits per month
- OTTO is the #34 top selling online marketplace from Germany and the Netherlands for the general category with 53 million visits per month
- Discogs is the #35 top selling online marketplace from the US and globally for the Music category with 50 million visits per month
- Poshmark is the #36 top selling global online marketplace from the US for the fashion category with 49.9 million visits per month
- Decathlon is the #37 top selling online marketplace from Europe for the sports category with 48.3 million visits per month
- ZOZOTOWN is the #38 top selling online marketplace from Japan for the fashion category with 48.2 million visits per month
- Marktplaats is the #39 top selling online marketplace from the Netherlands for the general category with 46.9 million visits per month
- eMAG is the #40 top selling online marketplace from Eastern Europe for the general category with 44.73 million visits per month
- ManoMano is the #41 top selling online marketplace from Europe for the homewares category with 44.2 million visits per month
- Cdiscount.com is the #42 top selling online marketplace from France for the general category with 41.4 million visits per month
- Meesho is the #43 top selling online marketplace from India for the general category with 36.43 million visits per month
- N11 is the #44 top selling online marketplace from Turkey for the general category with 36 million visits per month
- Kroger Ship is the #45 top selling online marketplace from the US for the general category with 34.7 million visits per month
- Netshoes is the #46 top selling online marketplace from Brazil for the fashion category with 34.36 million visits per month
- PayPay Mall is the #47 top selling online marketplace from Japan for the general category with 34 million visits per month
- Fnac is the #48 top selling online marketplace from Europe for the general category with 33.57 million visits per month
- Gmarket is the #49 top selling global online marketplace for the general category with 31.92 million visits per month
- StockX is the #50 top selling global online marketplace from the US for the fashion category with 30.24 million visits per month
- Bandcamp is the #51 top selling global online marketplace for the music category with 29.3 million visits per month
- Dafiti is the #52 top selling online marketplace from Latin America for the fashion category with 29.01 million visits per month
- Overstock is the #53 top selling online marketplace from the US and Canada for the general category with 28.81 million visits per month
- Farfetch is the #54 top selling global online marketplace for the fashion category with 28.8 million visits per month
- La Redoute is the #55 top selling global online marketplace for the general category with 27.11 million visits per month
- Jumia is the #56 top selling online marketplace from Africa for the general category with 26.86 million visits per month
- Extra is the #57 top selling online marketplace from Brazil for the general category with 26 million visits per month
- Wish is the #58 top selling global online marketplace for the general category with 24.7 million visits per month
- Houzz is the #59 top selling global online marketplace from for the homewares category with 23.26 million visits per month
- Bukalapak is the #60 top selling online marketplace from Indonesia for the general category with 23.3 million visits per month
(webretailer, 2022)
Top Selling Online Marketplaces By Region And Country
It is important to note that the top selling online marketplaces often vary from region to region. There are numerous options available for different countries and locations. There are some online marketplaces that are global, like Amazon, and are often part of the highest selling online marketplaces globally. However, there are also ecommerce marketplaces that are for their own specific region or country, and are more popular there than the other competitors in the sector.
Going through the statistics for the top selling online marketplaces region by region can give you a clearer idea of which marketplaces are preferred in which regions. If you are setting up your store on an online marketplace, it can be helpful to know and understand which marketplace will be the best option for you based on how many visits it gets each month and how popular it is in the country or region your target customers are from.
The United States
- Amazon is the top selling online marketplace in the United States with 2.7 billion visits per month in the region
- eBay is the second most visited online marketplace in the United States with 788.6 million visits per month
- Walmart is the third most popular online marketplace in the U.S. with 443.3 million visits per month
- AliExpress is the fourth top selling online marketplace in the United States with 425.1 million visits per month
- Etsy is the fifth most visited online marketplace in the United States with 397.5 million visits per month
- Target comes in at number 6 as a top selling online marketplace in the United States with 397.5 million visits per month
- Mercari is the seventh most popular online marketplace in the U.S. with 138.4 million visits per month
- Wayfair is the eighth top selling online marketplace in the United States with 106.3 million visits per month
- Rakuten is the ninth most popular online marketplace in the United States with 71.6 million visits per month
- Discogs is the tenth top selling online marketplace in the U.S. with 50 million visits per month
Amazon has been the biggest online marketplace in the United States for a long time and it is only going on to cement its place as the industry leader each year. Some other big names in the ecommerce sector in America are eBay, Walmart, Etsy, and Target. There are a lot of people that are interested in the vast range of products and categories offered by these online marketplaces, making them some of the top selling platforms in the region.
When it comes to online marketplaces in the United States, it is important to note that a platform for music, like Discogs, is higher than any online marketplace for fashion. However, ecommerce platforms like Amazon, eBay, Etsy, etc., also offer categories like Fashion along with many other categories, which can be a reason why most people in the U.S. are not visiting that many fashion marketplaces separately each month.
The United Kingdom
- Amazon is the number one top selling online marketplace in the United Kingdom with 400 million visits per month
- eBay comes in second as a top selling online marketplace in the United Kingdom with 252.5 million visits per month
- The third highest selling online marketplace in the United Kingdom is ASOS with 63.1 million visits per month
- Wayfair is the fourth most popular online marketplace in the United Kingdom with 17.7 million visits per month
- Vinted has made its place as the fifth highest selling online marketplace in the United Kingdom with 5.8 million visits per month
- Zalando is the sixth top selling online marketplace in the United Kingdom with 5.6 million visits every month
- ManoMano is the seventh highest selling online marketplace in the United Kingdom with 4.8 million visits per month
- Notonthehighstreet is the eighth biggest online marketplace in the United Kingdom with 4.1 million visits every month
- On number nine is OnBuy as a top selling online marketplace in the United Kingdom with 4 million visits per month
- Shpock is the tenth highest selling online marketplace in the United Kingdom with 3.3 million visits every month
When you look at the top 10 UK online marketplaces, you can see that Amazon is leading the charts in this region as well, with eBay coming in second. ASOS is an online marketplace for fashion and it ranks incredibly high as one of the top three highest selling and most visited ecommerce platforms for the UK. There are also many European ecommerce marketplaces that rank high in the list for the top selling online platforms in the UK.
If you are a business in the UK looking to set up a sales channel on an ecommerce platform, you can also get in touch with Meteor Space for your ecommerce fulfillment needs. We understand that setting up your online store is just the first step, and the real challenge starts with order fulfillment, which is why we offer end-to-end ecommerce fulfillment solutions for UK businesses. You can talk to our experts today!
India
- Amazon is the top selling online marketplace in India with 339.7 million visits per month
- Flipkart is the second largest online marketplace in India with 202.4 million visits every month
- Myntra is the third top selling online marketplace in India with 56.4 million visits each month
- Meesho is the fourth highest selling online marketplace in India with 36.43 million visits per month
- Snapdeal comes in at number five as one of the top selling online marketplaces in India with 12.5 million visits per month
- Pepperfry is the sixth highest selling online marketplace in India with 2.6 million visits every month
- Shopclues is the seventh top selling online marketplace in India with 1.9 million visits every month
- Limeroad is the eighth highest selling online marketplace in India with 1.3 million visits per month
When it comes to the top selling online marketplaces in India, although the number one spot is taken by Amazon, the rest of the top ranks are occupied by online marketplaces that are based in India. There is no doubt that there are many successful and top selling ecommerce platforms that are Indian and you can see through these statistics that they are some of the highest selling in India. When you look at the biggest online marketplaces globally, it can be noticed that other than Amazon and eBay there is no other ecommerce platform that has established itself as a leader globally.
China
- Taobao is the number one top selling online marketplace in China with 333.1 million visits every month
- Pinduoduo is the second largest selling online marketplace in China with 263.3 million visits per month
- JD.com comes in at number three as one of the top selling online marketplaces in China with 179.8 million visits every month
- Tmall is the fourth highest selling online marketplace in China with 102.7 million visits each month
- Vipshop comes in at number five as one of the top selling online marketplaces in China with 4.7 million visits per month
The Chinese ecommerce sector is interesting. The highest selling online marketplaces in China are all Chinese. These platforms are massive and sell products from numerous categories and brands. The Chinese online marketplaces are also mostly owned by one large enterprise. Just because the international ecommerce marketplaces are not leading in China does not mean you cannot get access to international brands in China. There are many international brands that use the Chinese online marketplaces to set up their stores and cater to their audience in China.
Japan
- Amazon is the number one top selling online marketplace in Japan with 626 million visits each month
- Rakuten is the second highest selling online marketplace in Japan with 511.8 million visits every month
- Mercari is the third biggest selling online marketplace in Japan with 139.3 million visits per month
- ZOZOTOWN comes in at number four as one of the top selling online marketplaces in Japan with 48.2 million visits each month
- PayPay Mall is the fifth highest selling online marketplace in Japan with 34 million visits every month
- Qoo10 Japan is the sixth top selling online marketplace in Japan with 15.5 million visits per month
Amazon and Rakuten are the top selling online marketplaces in Japan. The Japanese ecommerce sector is booming and people are more willing to buy products online from the various platforms available. One of the important factors to note from these statistics is that some of the top selling online marketplaces in Japan are Asian or Japanese.
Latin America
- Mercado Libre is the number one top selling online marketplace in Latin America with 446.9 million visits per month
- AliExpress is the second highest selling online marketplace in Latin America with 425.13 million visits per month
- Amazon comes in at number three as one of the top selling online marketplaces in Latin America with 217.4 million visits per month
- Shopee is the fourth highest selling online marketplace in Latin America with 96 million visits every month
- Americanas is the fifth top selling online marketplace in Latin America with 86.7 million visits per month
- Casas Bahia comes in at number six as one of the top selling online marketplaces in Latin America with 56 million visits every month
- Falabella is the seventh highest selling online marketplace in Latin America with 53.22 million visits per month
- Netshoes comes in at number eight as one of the top selling online marketplaces in Latin America with 34.46 million visits each month
- Dafiti is the ninth largest online marketplace in Latin America with 29.01 million visits every month
- Linio is the tenth highest selling online marketplace in Latin America with 13.94 million visits per month
The ecommerce sector in Latin America is split between online marketplaces from all over the globe. However, the top selling online marketplace in Latin America is Mercado Libre, which is a Latin platform. Amazon is the third highest selling ecommerce marketplace in Latin America, ranking one place below AliExpress.
Europe
- Amazon takes the lead as the number one top selling online marketplace in Europe with 1.07 billion visits per month
- eBay is the second largest online marketplace in Europe with 534.6 million visits per month
- Etsy is the third top selling online marketplace in Europe with 397.5 million visits every month
- Wildberries comes in at number four as one of the top selling marketplaces in Europe with 279.65 million visits per month
- Allegro is the fifth highest selling online marketplace in Europe with 201.45 million visits per month
- Ozon is the sixth top selling online marketplace in Europe with 196.8 million visits every month
- Zalando comes in at number seven as one of the top selling online marketplaces in Europe with 170 million visits per month
- AliExpress is the eighth highest selling online marketplace in Europe with 101.02 million visits every month
- Vinted is the ninth largest online selling marketplace in Europe with 75.78 million visits per month
- Bol.com comes in at number ten as one of the top selling online marketplaces in Europe with 74.4 million visits per month
- Kaufland is the eleventh highest selling online marketplace in Europe with 73.25 million visits each month
- ASOS is the twelfth top selling online marketplace in Europe with 63.1 million visits per month
Looking at the European ecommerce sector, you can see a lot of European online marketplaces that are on the list for the top selling platforms in the region. However, Europe is another region where Amazon has the strongest hold and the highest number of visits per month. eBay is the second most visited ecommerce platform per month in Europe, making it the second highest selling online marketplace in the region.
Southeast Asia
- Shopee is the number one top selling online marketplace in Southeast Asia with 445.2 million visits each month
- Tokopedia is the second highest selling online marketplace in Southeast Asia with 163.8 million visits each month
- Lazada comes in at number three as one of the top selling online marketplaces in Southeast Asia with 142.1 million visits per month
- Bukalapak is the fourth highest selling online marketplace in Southeast Asia with 23.3 million visits per month
- Blibli is the fifth largest online marketplace in Southeast Asia with 22.1 million visits every month
- Tiki is the sixth highest selling online marketplace in Southeast Asia with 14.6 million visits per month
- Zalora comes in at number seven as one of the top selling online marketplaces in Southeast Asia with 7.68 million visits per month
- Amazon is the eighth highest selling online marketplace in Southeast Asia with 6.8 million visits per month
- JD.com comes in at number nine as one of the top selling online marketplaces in Southeast Asia with 4.4 million visits each month
- Sendo is the tenth highest selling online marketplace in Southeast Asia with 3.1 million visits per month
The ecommerce sector in Southeast Asia is ruled by online marketplaces from countries like Indonesia, China, and more. Shopee is the highest selling online marketplace in Southeast Asia, with Tokopedia taking the second spot in the ranking. Amazon comes in as number eight as one of the highest selling online marketplaces in Southeast Asia, below the likes of Lazada and Zalora.
Africa
- Jumia is the number one top selling online marketplace in Africa with 23.49 million visits every month
- Takealot.com comes in at number two as one of the top selling online marketplaces in Africa with 12.7 million visits each month
- Souq is the third highest selling online marketplace in Africa with 9.28 million visits every month
- Amazon comes in at number four as one of the top selling online marketplaces in Africa with 9.1 million visits every month
- Konga is the fifth highest selling online marketplace in Africa with 3.78 million visits every month
When you look at the top selling online marketplaces in Africa, you can see a lot of names and platforms that are not that well-known all over the globe, however, they are the top selling platforms in Africa, like Jumia and Konga. Amazon also makes the list as one of the highest selling and most visited ecommerce platforms in Africa.
Middle East
- Trendyol is the number one top selling online marketplace in the Middle East with 222.7 million visits per month
- Hepsiburada is the second highest selling online marketplace in the Middle East with 97.4 million visits every month
- Amazon is the third largest online marketplace in the Middle East with 87.9 million visits per month
- N11 comes in at number four as one of the top selling online marketplaces in the Middle East with 36 million visits each month
- Noon is the fifth highest selling online marketplace in the Middle East with 17.6 million visits each month
- GittiGidiyor comes in at number six as one of the highest selling online marketplaces in the Middle East with 6.9 million visits per month
The Middle Eastern ecommerce sector is mostly ruled by Turkish online marketplaces, such as Trendyol and Hepsiburada. Amazon is the third most visited and highest selling online marketplace in the Middle East as well, showing us how it is one of the biggest global online shopping platforms in the world.
Australasia
- eBay is the number one highest selling online marketplace in Australasia with 59.7 million visits per month
- Amazon comes in at number two as one of the top selling online marketplaces in Australasia with 48.6 million visits each month
- Trade Me is the third highest selling online marketplace in Australasia with 20 million visits every month
- The Iconic comes in at number four as one of the top selling online marketplaces in Australasia with 9.32 million visits per month
- Catch.com.au is the fifth top selling online marketplace in Australasia with 8.4 million visits each month
- Target comes in at number six as one of the top selling online marketplaces in Australasia with 7.8 million visits per month
When you look at the ecommerce sector in Australasia, you can see that eBay overtakes Amazon as the top selling online marketplace in the region. These are both global ecommerce platforms that are ruling the current ecommerce sector all across the world. The other ecommerce marketplaces that make the top selling list in Australasia are mostly from the region.
(webretailer, 2022)
Top Product Categories Sold On Online Marketplaces Globally
There are many product categories that are sold online on the various online marketplaces. When you look at the ecommerce platforms, such as Amazon or eBay, you can see that these platforms sell more than one category and you can find numerous stores and businesses on the platforms. However, there are also online marketplaces that focus on one category only, for example ASOS is an ecommerce platform for fashion and Discog is an ecommerce marketplace that is for music. Let’s take a look at some of the product categories that get the most visits each month, making them the top selling product categories.
- General is the top category with 89 online marketplaces having it listed on their platform and 13.95 billion visits per month
- Fashion is the second most popular category with 30 online marketplaces having it listed on their platform and 710.31 million visits each month
- Arts, Crafts, and Gifts is the third most popular category with 3 online marketplaces having it listed on their platform and 408.6 million visits per month
- Homewares is the fourth most popular category for online marketplaces with 7 top marketplaces having it listed on their platform and 227.74 visits every month
- Music is the fifth most popular category for online marketplaces with two platforms and 79.32 million visits each month
- Sports is the sixth most popular category for online marketplaces with three platforms and 66.4 million visits each month
- Electronics is the seventh most popular category for online marketplaces with six platforms and 64.57 million visits per month
- Books is the eighth most popular category for online marketplaces with five top selling platforms and 41.04 million visits each month
- Musical Instruments is the ninth most popular category for online marketplaces with one top selling platform and 17.69 million visits each month
- Toys and Baby Products is the tenth most popular online marketplace category with two top selling platforms and 7.8 million visits every month
- Collectibles and Antiques is the eleventh most popular category for online marketplaces with two top selling platforms and 5.01 million visits each month
(webretailer, 2022)
Top Selling Online Marketplaces By Products Sold Online
Fashion Online Marketplaces
- Zalando is a European fashion online marketplace which is the top selling online marketplace for fashion with 170 million visits per month
- Vinted is an international fashion marketplace which is the second biggest online marketplace for fashion with 77.31 million visits per month
- ASOS is an international online marketplace for fashion with 63.16 million visits per month, making it the third top selling fashion marketplace
- Myntra from India is the fourth top selling online fashion marketplace with 56.4 million visits each month
- Poshmark, an international fashion marketplace has 49.92 visits per month making it the fifth biggest selling online fashion marketplace
- ZOZOTOWN from Japan is the sixth top selling online fashion marketplace with 48.2 million visits each month
- Netshoes from Brazil is the seventh highest selling online marketplace for fashion with 34.36 million visits per month
- StockX from the United States is the eighth best selling online marketplace for fashion with 30.24 million visits per month
- Dafiti from Latin America comes in at number nine as one of the top selling online marketplaces for fashion with 29.01 million visits per month
- Farfetch is an international online marketplace for fashion with 27.56 million visits per month, making it the tenth highest selling fashion marketplaces online
The fashion sector in ecommerce is growing with each passing day and the high number of top selling online marketplaces for fashion is proof of that. There are ecommerce platforms from various regions and countries that have grown to a global level. Zalando is the highest selling and most visited online marketplace for fashion. It is a European platform that has become a giant in the fashion world.
Electronics Online Marketplaces
- Newegg is the number one top selling online marketplace for electronics with 20.05 million visits per month
- Best Buy Canada is the second highest selling online marketplace for electronics with 17.9 million visits per month
- G2A.com comes in at number three as one of the top selling online marketplaces for electronics with 10.2 million visits each month
- Digitec from Switzerland is the fourth highest selling online marketplace for electronics with 9.62 million visits each month
- Morele from Poland is the fifth top selling online marketplace for electronics with 4.7 million visits per month
- GAMEUK comes in at number six as one of the top selling online marketplaces for electronics with 2.1 million visits per month
Electronics is another category that has grown and become popular in the ecommerce sector over the years. There are many online marketplaces for electronics, with Newegg being the highest selling ecommerce platform for electronics. Other marketplaces such as Best Buy Canada and Morele from Poland are also some of the most visited and top selling online marketplaces for electronics.
Homewares Online Marketplaces
- Wayfair from North America is the number one top selling online marketplace for homeware products with 143.14 million visits each month
- ManoMano from Europe is the second highest selling online marketplace for homeware products with 44.2 million visits per month
- Houzz is an international online marketplace for homeware products with 23.77 million visits per month, making it the third biggest online marketplace for homeware products
- Conforama from Europe is the fourth top selling online marketplace for homeware products with 11.73 million visits per month
- Pepperfry from India comes in at number five as one of the top selling online marketplaces for homeware products with 2.6 million visits every month
- Nature & Découvertes from France is the sixth highest selling online marketplace for homeware products with 1.2 million visits per month
- Trouva from the UK is the seventh most popular online marketplace for homeware products with 1.1 million visits per month
Homewares is a category that is often browsed online. People shop for various homeware products online and it is a product category that has become popular in recent times. There are many online marketplaces for homeware products, with Wayfair being the most visited and highest selling platform for homeware products. European homeware ecommerce platforms such as ManoMano and Conforama are also in the list for the top selling online marketplaces for homeware products.
Books Online Marketplaces
- Barnes and Noble from the United States is the top selling online marketplace for books with 22.2 million visits per month
- AbeBooks is an international online marketplace for books with 14.04 million visits per month, making it the second highest selling online marketplace for books
- Biblio.com is another international online marketplace for books with 1.8 million visits per month, making it the third most popular online marketplace for books
- ZVAB from Germany is the fourth most popular and top selling online marketplace for books with 1.5 million visits per month
- Alibris is a global online marketplace for books with 1.5 million visits each month, making it the fifth most popular online marketplace for books
Books is a category that is also popular when it comes to ecommerce and there are many online marketplaces and platforms for books. When it comes to the top selling and most visited ecommerce platforms for books, Barnes and Noble takes the number one spot. There are also many international online marketplaces for books, such as AbeBooks and Biblio, that have solidified their place as some of the highest selling ecommerce marketplaces for books.
(webretailer, 2022)
Developments In The Online Marketplace Sector In 2022
Shopify, one of the leading ecommerce platforms, is discontinuing Oberlo, which was Shopify’s drop shipping extension (webretailer, 2022)
Shopify was offering the businesses using the platform for their ecommerce needs Oberlo, a drop shipping extension. However, in 2022, Shopify has decided to discontinue Oberlo. There is no need for drop shipping businesses on Shopify to worry as the ecommerce giants will be teaming up with other drop shipping extensions and making sure their clients can have a smooth experience running their business on the platform. Shopify is one of the leading ecommerce platforms in the world and there are countless businesses using Shopify for their companies, which goes to show that it is a reliable platform for all.
The Chinese ecommerce website that was once owned by the American online shopping giant eBay, eachnet.com, officially shuts down after running for twenty-three years (webretailer, 2022)
2022 has brought some big changes to the ecommerce marketplace sector over the span of the year. Eachnet.com was a Chinese ecommerce platform that was running for the past twenty three years and in 2022, it was finally shut down. Eachnet.com was once owned by eBay, one of the biggest online marketplaces in the world. Eachnet.com was also one of China’s first and top online marketplaces at one point. It is important to note that the online marketplace sector is always changing and new platforms are on the rise, which can lead to old ones shutting down.
Shopee is leaving India only less than six months after its debut in the nation due to “global market uncertainty.” (webretailer, 2022)
Shopee entered the Indian e-commerce market but soon, it is set to make an exit. The reason for the sudden exit from the Indian online market sector is “global market uncertainty”. It is important to note that even though Shopee is one of the biggest selling online marketplaces in the world, India already has a saturated online market and there are numerous ecommerce platforms in India that have already cemented their place. It can be difficult to enter and stand apart from the crowd when the competition is extremely high, like it is in India.
According to Facebook, its live shopping function will be discontinued on October 1 in favor of Reels (webretailer, 2022)
Reels is a phenomenon that has taken over Instagram and Facebook in 2022. It is an option for people to post short videos like they do on TikTok. Reels are now being used for online marketing and creating a social media presence through Instagram and Facebook by many brands in 2022. Facebook announced that they will be shutting down their live shopping feature from their online marketplace to make space for Reels for their users. Facebook marketplace is also a huge ecommerce platform and there are many people buying and selling products on the platform.
iRobot, the company that manufactures a popular Roomba vacuum cleaner, was acquired by Amazon for 1.65 billion USD (webretailer, 2022)
Although a lot of people might not have heard about iRobot the company, almost everyone is familiar with their product, the Roomba vacuum cleaner. It is one of the most popular electronics and gadgets and also went viral a while ago. The company was acquired by ecommerce marketplace giant Amazon in 2022 for 1.65 billion USD. It shows how Amazon keeps a lookout for the products that are doing well and tries to get companies that can be beneficial for their own platform as well. Even in 2022, Amazon was an online marketplace that continued to grow in sales at record speed.
H&M returned to China a year after it left the country over forced labor in Xinjiang (webretailer, 2022)
2021 saw a lot of brands and companies leaving China and Chinese marketplaces over forced labor issues and other reasons. One of these brands was the fashion brand H&M. In 2022, H&M was the fashion brand that made a return to the Chinese marketplace and was back to selling their products in China. Over the years, China has established itself as an ecommerce giant and not selling your products on Chinese online marketplaces can lead to your business missing out on various opportunities. Brands returning to the Chinese market shows how essential China is for business and sales.
Selz, an ecommerce startup that helps entrepreneurs sell products online that was acquired by Amazon last year is going to be shut down according to Amazon in 2022 (webretailer, 2022)
Last year, Amazon acquired Selz, which was an ecommerce startup that enabled people to sell products online. It was a refreshing platform and Amazon took over in 2021. However, due to reasons, Amazon has decided in 2022 to shut down Selz. It is a big step in the ecommerce marketplace sector and shows how big online marketplaces like Amazon are currently ruling the industry and taking decisions that are favorable for them.
Need A Fulfillment Partner For Your Ecommerce Marketplace Orders?
Once you set up your online store on an ecommerce marketplace, that is when the real work begins. You start receiving orders and need to make sure all your customers receive their orders on time. Your order fulfillment is what makes or breaks your online business. If you cannot provide accurate and efficient order fulfillment to your customers, you can hinder the growth of your business.
This is where a leading 3PL, like Meteor Space, comes in! We do all the heavy lifting for you, making sure you can focus on your marketing and accelerate the growth of your business. Meteor Space can store your inventory in our state of the art warehousing facility that spreads across 200,000 square feet. We Manage all your inventory and can handle omnichannel sales for your business seamlessly.
With our help, you can forget about the worries of order fulfillment for your online business, and use your time and resources to expand your reach and business. We provide international fulfillment, making sure you never miss out on any opportunities. With our help, you can efficiently deliver all orders you receive from online marketplaces and build your brand.
Sounds like the perfect match for your ecommerce business?