Here are some of the most important Christmas sales year on year statistics that you need to know that can help you prepare for the holiday season better
Christmas is the time of the year where shopping is generally increased. People are buying all kinds of things to prepare for Christmas, whether it is household items, food, beverages, groceries, or presents for their loved ones. All businesses have to be prepared for the Christmas season and make sure they can provide the best for their customers.
Keeping up with the Christmas sales year on year statistics can help businesses prepare better for the season. Once you know and understand these statistics, you can plan your inventory and keep your stock accordingly. Christmas is a peak season for businesses, and it can be challenging to fulfill all orders and manage them appropriately on your own.
Christmas sales statistics are not the only way businesses can prepare for the holiday season. Outsourcing your fulfillment and logistics to a 3PL is also an excellent way to make sure all your customers can have a comfortable and easy shopping experience for Christmas. Top 3PLs can provide storage, handle large order volumes, and provide efficient fulfillment.
Once you are familiar with the Christmas sales projections and trends, you can make a well-informed decision for your business and keep up with your consumer demand with ease. So, let’s dive right in and go through some of the latest Christmas sales statistics and projections that can help businesses have a smoother Christmas season!
Christmas is the time of the year where people are buying presents for their loved ones and for themselves. The Christmas sales are usually high because people spend money on decorations, grocery supplies, food and beverages, and so much more. According to research by Finder, people in the UK will spend 430 GBP each on average during Christmas.
When you compare the Christmas sales year-on-year statistics, the average amount a person in the UK was spending on Christmas shopping has decreased by 22% in 2022. Back in 2021, the average per person spending on Christmas was 548 GBP. There are many factors that have caused this amount to go down, one of the major ones being inflation and the increase in prices, leading to more people trying to save money even during Christmas.
As a whole, the total Christmas gifts sales value for the United Kingdom is projected to be around 20.1 billion GBP in 2022. Christmas is the holiday when more people purchase gifts for their loved ones and most of the Christmas sales come from gifts and presents.
Compared to 2021, the total revenue from Christmas gifts in 2022 is a lot less. People in the UK spent 25.5 billion GBP on Christmas gifts in 2021. This statistic shows that Christmas shopping is becoming less and more people are choosing not to spend a lot of money during the Christmas period. This can also be because there are a lot of sales and discounts throughout the year, and people do their Christmas gift shopping in advance.
When you look at the sales numbers and the revenues, you can see that it has decreased by 21% in 2022 compared to the previous year. People are making less purchases during Christmas, whether it is for presents or any other Christmas shopping. There are also sales and shopping discounts throughout the year, which have made Christmas sales less tempting for the public.
Every 9 in 10 people in the UK are still projected to purchase Christmas gifts for their loved ones or themselves. A total of 40.6 million people in the UK will be buying Christmas gifts. However, the money they spend on these Christmas gifts has gone down and people are looking for items that have a sale or are at a lower price point.
On average, men in the UK are projected to spend more on Christmas gifts than women in the UK. There can be many reasons why men choose to spend more money on gifts than women. It can also be that women look for gifts that are on special Christmas sales and take advantage of the offers during the holiday season.
When you look at the Christmas sales according to the different regions of the UK, you can see that the people in Scotland will be spending more on Christmas in 2022 per person and the people in the East Midlands are planning on spending the least amount on Christmas shopping.
According to the data collected and research carried out by Finder, the spending of an average British adult during Christmas has gone down in 2022 compared to 2021, 2020, and 2019. The average adult in the UK was spending 119 GBP more in 2021, 47 GBP more in 2020, and 84 GBP more in 2019 compared to 430 GBP in 2022. This is mainly due to the cost of living increasing in the UK over the years.
The percentage of people in the UK who plan on buying Christmas gifts in 2022 is 89%, which is the same as 2021. Although the number hasn’t gone down, it has not increased either. The percentage of people in the UK that were buying Christmas gifts in 2020 was 97%, which was higher than 2021 and 2022. Christmas gifts are something that people buy as a nice gesture for their loved ones to show how grateful they are for them, which is why the percentage of people buying festive gifts has not decreased significantly over the years even after the increase in cost of living in the UK.
When the pandemic hit, sales went down for a lot of businesses, even during peak shopping days like Black Friday and Cyber Monday. However, even during the pandemic, the Christmas sales in 2020 were 24.3 billion GBP, which was 21% higher than the projected Christmas sales in 2022. This shows that the post-pandemic inflation and increase in the cost of living has affected the buying power of the people living in the UK.
When you look at the people spending money on Christmas gifts by generations and age groups, it is projected that millennials will be spending the most on Christmas shopping, followed by baby boomers. Generation X is the third highest spending generation for Christmas shopping in 2022.
Generation Z and the silent generation are two age groups that will be spending the least amount on purchasing Christmas gifts. Only 86% of generation Z are planning on buying Christmas presents and only 81% of the silent generation are planning on purchasing Christmas gifts.
Generation X is the age group that will be spending the most per person in 2022, with a budget of 520 GBP. It is important to note that this is 10% less than they spent on Christmas shopping in 2021 and 2020.
Generation Z will be spending 519 GBP per person on average in 2022 on Christmas shopping. However, unlike generation X, this is a 10% increase from 2021 and a massive increase of 150% from 2020.
Although millennials are the generation with the highest number of people buying Christmas presents in 2022, they will be spending 445 GBP per person, which is a 28% decrease compared to 2021.
The silent generation will be in the lowest spending age group for Christmas in 2022. This is huge considering that they were the highest spenders in 2021. They will be spending 423 GBP in 2022, which is 40% less than what they spent on average in 2021.
Baby boomers are the generation that have some of the highest number of people who want to purchase Christmas presents. However, they are projected to spend the least amount per person. They will be spending 334 GBP per person on Christmas gifts, which is 36% less than generation X, who plan on spending 520 GBP per person.
When you look at Christmas sales year-on-year statistics based on gender, you can see that although 90% of women are planning to spend money on Christmas presents in 2022, it is still 1% less than 2021 and 8% less than 2020. This shows that less people are buying Christmas gifts in 2022.
89% of men are going to spend money on buying Christmas presents, and it is less compared to women. However, the percentage of men buying Christmas gifts in 2022 has increased by 2% compared to 2021. It is still 7% less than the percentage of men who purchased Christmas gifts in 2020.
According to research conducted by Finder, this is the third time in a row that more percentage of women will be purchasing Christmas gifts compared to men.
Although the percentage of men buying Christmas gifts is lower than women, they are willing to spend more, with a budget of 493 GBP per person on average. However, this budget is still less than 2021 and 2020.
On average, women plan to spend less than men on Christmas presents this year. Women have an average budget of 370 GBP, which is less than the average.
When you look at the Christmas gift sales by region in the UK, the highest percentage of people spending money on Christmas presents will be in Northern Ireland, followed by Scotland, West Midlands, South East, and Wales.
On average, the adults in Scotland will be spending most per person with a budget of over 600 GBP. However, this is a decrease of 13% from 2021’s average budget per person, which was 700 GBP.
The average per person spent in London is the second highest for 2022 at 534 GBP, followed by East of England, Wales, and Northern Ireland. All of these regions are some of the highest spending regions for Christmas shopping and sales.
The national per person spending average for the UK is 430 GBP. The people in East Midlands, South West, North West, South East, and North East, all will be spending less than the national average when it comes to Christmas shopping in 2022.
Every year, peak shopping seasons cause a lot of problems for businesses. If you are one such business that has to manage all the sales and fulfillment in-house and are facing numerous issues, you have come to the right place!
Meteor Space is a leading 3PL in the UK that is the perfect match for businesses that want to expand their reach, deliver international orders, and handle the peak seasons smoothly. We make sure that we can provide some of the best services for you, making sure all your customers are satisfied with their orders and the shopping experience.
Here at Meteor Space, we use advanced technology and software to create accurate inventory forecasts and predict consumer shopping trends, helping us prepare your inventory for the Christmas and holiday shopping season. With our help, you don’t have to worry about facing any stock outs or delays in order fulfillment for your customers.
We provide warehousing for your business in our 200,000 square feet fulfillment center and manage your inventory effectively. Our ideal location in Northern Ireland enables us to provide businesses with unfettered access between the UK and Europe without any hassle. Our efficient pick and pack fulfillment creates a wonderful shopping experience for your customers and we handle everything for you, so you can focus on your marketing strategies and building your brand!
Sounds like the perfect match for your business?