Christmas Sales Year On Year Statistics You Need To Keep Up With

Here are some of the most important Christmas sales year on year statistics that you need to know that can help you prepare for the holiday season better

Christmas is the time of the year where shopping is generally increased. People are buying all kinds of things to prepare for Christmas, whether it is household items, food, beverages, groceries, or presents for their loved ones. All businesses have to be prepared for the Christmas season and make sure they can provide the best for their customers. 

Keeping up with the Christmas sales year on year statistics can help businesses prepare better for the season. Once you know and understand these statistics, you can plan your inventory and keep your stock accordingly. Christmas is a peak season for businesses, and it can be challenging to fulfill all orders and manage them appropriately on your own. 

Christmas sales statistics are not the only way businesses can prepare for the holiday season. Outsourcing your fulfillment and logistics to a 3PL is also an excellent way to make sure all your customers can have a comfortable and easy shopping experience for Christmas. Top 3PLs can provide storage, handle large order volumes, and provide efficient fulfillment. 

Once you are familiar with the Christmas sales projections and trends, you can make a well-informed decision for your business and keep up with your consumer demand with ease. So, let’s dive right in and go through some of the latest Christmas sales statistics and projections that can help businesses have a smoother Christmas season!

General Christmas Sales Year On Year Statistics And Forecast For 2022 In The UK

In 2022, people in the UK are projected to spend 430 GBP per person on Christmas gifts (Finder, 2022)

Christmas is the time of the year where people are buying presents for their loved ones and for themselves. The Christmas sales are usually high because people spend money on decorations, grocery supplies, food and beverages, and so much more. According to research by Finder, people in the UK will spend 430 GBP each on average during Christmas. 

Spending on Christmas gifts will drop 22% from 2021, when the average person in the UK spent 548 GBP (Finder, 2022)

When you compare the Christmas sales year-on-year statistics, the average amount a person in the UK was spending on Christmas shopping has decreased by 22% in 2022. Back in 2021, the average per person spending on Christmas was 548 GBP. There are many factors that have caused this amount to go down, one of the major ones being inflation and the increase in prices, leading to more people trying to save money even during Christmas. 

The United Kingdom will spend 20.1 billion GBP on Christmas gifts in 2022 (Finder, 2022)

As a whole, the total Christmas gifts sales value for the United Kingdom is projected to be around 20.1 billion GBP in 2022. Christmas is the holiday when more people purchase gifts for their loved ones and most of the Christmas sales come from gifts and presents. 

The United Kingdom spent 25.5 billion GBP on Christmas gifts in 2021 (Finder, 2022)

Compared to 2021, the total revenue from Christmas gifts in 2022 is a lot less. People in the UK spent 25.5 billion GBP on Christmas gifts in 2021. This statistic shows that Christmas shopping is becoming less and more people are choosing not to spend a lot of money during the Christmas period. This can also be because there are a lot of sales and discounts throughout the year, and people do their Christmas gift shopping in advance.  

The total Christmas sales value in 2022 has decreased by 21% from 2021 (Finder, 2022)

When you look at the sales numbers and the revenues, you can see that it has decreased by 21% in 2022 compared to the previous year. People are making less purchases during Christmas, whether it is for presents or any other Christmas shopping. There are also sales and shopping discounts throughout the year, which have made Christmas sales less tempting for the public. 

A total of 40.6 million people in the UK will spend money on buying Christmas gifts (9 in 10 people in the UK) (Finder, 2022)

Every 9 in 10 people in the UK are still projected to purchase Christmas gifts for their loved ones or themselves. A total of 40.6 million people in the UK will be buying Christmas gifts. However, the money they spend on these Christmas gifts has gone down and people are looking for items that have a sale or are at a lower price point. 

Men are projected to spend 493 GBP on gifts in 2022, while women plan to spend 370 GBP (Finder, 2022)

On average, men in the UK are projected to spend more on Christmas gifts than women in the UK. There can be many reasons why men choose to spend more money on gifts than women. It can also be that women look for gifts that are on special Christmas sales and take advantage of the offers during the holiday season. 

Those in Scotland (606 GBP) plan to spend the most this Christmas, whereas East Midlands plan to spend the least (336 GBP) (Finder, 2022)

When you look at the Christmas sales according to the different regions of the UK, you can see that the people in Scotland will be spending more on Christmas in 2022 per person and the people in the East Midlands are planning on spending the least amount on Christmas shopping. 

According to Finder’s research, the average British adult will spend 430 GBP on Christmas gifts in 2022, a decrease of 119 GBP (22%) from 2021’s budget amid the cost of living crisis, which is also a decrease of 47 GBP (10%) from 2020’s budget and 84 GBP (16%) less than Christmas spend in 2019 (Finder, 2022)

According to the data collected and research carried out by Finder, the spending of an average British adult during Christmas has gone down in 2022 compared to 2021, 2020, and 2019. The average adult in the UK was spending 119 GBP more in 2021, 47 GBP more in 2020, and 84 GBP more in 2019 compared to 430 GBP in 2022. This is mainly due to the cost of living increasing in the UK over the years. 

In 2022, 89% of British people plan to buy Christmas gifts – which totals 46.6 million British adults. This is the same number as 2021, but it is an 8% decrease from 2020 when 97% of the UK population planned to spend on festive gifts (Finder, 2022)

The percentage of people in the UK who plan on buying Christmas gifts in 2022 is 89%, which is the same as 2021. Although the number hasn’t gone down, it has not increased either. The percentage of people in the UK that were buying Christmas gifts in 2020 was 97%, which was higher than 2021 and 2022. Christmas gifts are something that people buy as a nice gesture for their loved ones to show how grateful they are for them, which is why the percentage of people buying festive gifts has not decreased significantly over the years even after the increase in cost of living in the UK. 

Even during the COVID-19 pandemic, UK spending on Christmas gifts in 2020 was projected to be 21% higher at 24.3 billion GBP than that in 2022 (Finder, 2022)

When the pandemic hit, sales went down for a lot of businesses, even during peak shopping days like Black Friday and Cyber Monday. However, even during the pandemic, the Christmas sales in 2020 were 24.3 billion GBP, which was 21% higher than the projected Christmas sales in 2022. This shows that the post-pandemic inflation and increase in the cost of living has affected the buying power of the people living in the UK. 

 

Christmas Sales Year On Year Statistics In The UK By Age Groups

91% of millennials plan to spend on gifts this Christmas, followed by 90% of baby boomers and 89% of generation X (Finder, 2022)

When you look at the people spending money on Christmas gifts by generations and age groups, it is projected that millennials will be spending the most on Christmas shopping, followed by baby boomers. Generation X is the third highest spending generation for Christmas shopping in 2022. 

The generations that are least likely to spend this year are generation Z and the silent generation, with 86% and 81% respectively planning on buying Christmas gifts (Finder, 2022)

Generation Z and the silent generation are two age groups that will be spending the least amount on purchasing Christmas gifts. Only 86% of generation Z are planning on buying Christmas presents and only 81% of the silent generation are planning on purchasing Christmas gifts. 

In 2022, generation X will spend the most, with a planned budget of 520 GBP per person; however, this is a 10% decrease from 2021 and 2020 (Finder, 2022)

Generation X is the age group that will be spending the most per person in 2022, with a budget of 520 GBP. It is important to note that this is 10% less than they spent on Christmas shopping in 2021 and 2020. 

Generation Z plan to spend 519 GBP per person this year, a 10% increase from 2021 and a 150% increase from 2020 (Finder, 2022)

Generation Z will be spending 519 GBP per person on average in 2022 on Christmas shopping. However, unlike generation X, this is a 10% increase from 2021 and a massive increase of 150% from 2020. 

Millennials plan to spend 445 GBP this Christmas, 28% less than in 2021 (Finder, 2022)

Although millennials are the generation with the highest number of people buying Christmas presents in 2022, they will be spending 445 GBP per person, which is a 28% decrease compared to 2021. 

While the silent generation were the highest spenders in 2021, they have dropped to the second-lowest spending generation in 2022, with a planned Christmas spend of 423 GBP, which is 40% less than 2021 (Finder, 2022)

The silent generation will be in the lowest spending age group for Christmas in 2022. This is huge considering that they were the highest spenders in 2021. They will be spending 423 GBP in 2022, which is 40% less than what they spent on average in 2021. 

The generation planning to spend the least this Christmas are baby boomers, who plan to spend 334 GBP, which is 36% less than generation X (520 GBP) plan to spend on gifts in 2022 (Finder, 2022)

Baby boomers are the generation that have some of the highest number of people who want to purchase Christmas presents. However, they are projected to spend the least amount per person. They will be spending 334 GBP per person on Christmas gifts, which is 36% less than generation X, who plan on spending 520 GBP per person. 

Christmas Sales Year On Year Statistics In The UK By Gender

9 out of 10 (90%) women are planning to spend on Christmas gifts in 2022. This is 1% less than in 2021 and 8% less than in 2020 (Finder, 2022)

When you look at Christmas sales year-on-year statistics based on gender, you can see that although 90% of women are planning to spend money on Christmas presents in 2022, it is still 1% less than 2021 and 8% less than 2020. This shows that less people are buying Christmas gifts in 2022. 

89% of men are planning to spend this Christmas, which is 2% more than in 2021 but 7% less than in 2020 (Finder, 2022)

89% of men are going to spend money on buying Christmas presents, and it is less compared to women. However, the percentage of men buying Christmas gifts in 2022 has increased by 2% compared to 2021. It is still 7% less than the percentage of men who purchased Christmas gifts in 2020. 

For the third consecutive year, more women than men are planning to buy gifts this Christmas (Finder, 2022)

According to research conducted by Finder, this is the third time in a row that more percentage of women will be purchasing Christmas gifts compared to men. 

Men are planning to spend a third (33%) more than women, with a budget of 493 GBP; however, this is 143 GBP less than in 2021 and 3 GBP less than 2020’s spend (Finder, 2022)

Although the percentage of men buying Christmas gifts is lower than women, they are willing to spend more, with a budget of 493 GBP per person on average. However, this budget is still less than 2021 and 2020. 

Women plan to spend 370 GBP on presents this year, which is 102 GBP less than in 2021 and 88 GBP less than 2020’s figure (Finder, 2022)

On average, women plan to spend less than men on Christmas presents this year. Women have an average budget of 370 GBP, which is less than the average.

Christmas Sales Year On Year Statistics In The UK By Region

97% of those in Northern Ireland will be spending on gifts this Christmas, followed by Scotland (94%), West Midlands (92%), South East (91%) and Wales (91%) (Finder, 2022)

When you look at the Christmas gift sales by region in the UK, the highest percentage of people spending money on Christmas presents will be in Northern Ireland, followed by Scotland, West Midlands, South East, and Wales. 

Adults in Scotland will be spending the most this Christmas, with a planned spend of 606 GBP per person, which is a decrease of 13% from 2021’s budget, when Scots planned to spend 700 GBP (Finder, 2022)

On average, the adults in Scotland will be spending most per person with a budget of over 600 GBP. However, this is a decrease of 13%  from 2021’s average budget per person, which was 700 GBP.

London is the second most-spending region with a planned Christmas spend of 534 GBP this year, followed by East of England (466 GBP), Wales (448 GBP) and Northern Ireland (434 GBP) as the highest spending regions (Finder, 2022)

The average per person spent in London is the second highest for 2022 at 534 GBP, followed by East of England, Wales, and Northern Ireland. All of these regions are some of the highest spending regions for Christmas shopping and sales. 

Adults in the East Midlands have the lowest planned spend of 336 GBP this Christmas, with the South West (355 GBP), North West (367 GBP), South East (374 GBP) and the North East (416 GBP) as the regions planning to keep spending below the national average of 430 GBP (Finder, 2022)

The national per person spending average for the UK is 430 GBP. The people in East Midlands, South West, North West, South East, and North East, all will be spending less than the national average when it comes to Christmas shopping  in 2022.

Are You Looking For A 3PL Partner To Help With Peak Seasons?

Every year, peak shopping seasons cause a lot of problems for businesses. If you are one such business that has to manage all the sales and fulfillment in-house and are facing numerous issues, you have come to the right place!

Meteor Space is a leading 3PL in the UK that is the perfect match for businesses that want to expand their reach, deliver international orders, and handle the peak seasons smoothly. We make sure that we can provide some of the best services for you, making sure all your customers are satisfied with their orders and the shopping experience. 

Here at Meteor Space, we use advanced technology and software to create accurate inventory forecasts and predict consumer shopping trends, helping us prepare your inventory for the Christmas and holiday shopping season. With our help, you don’t have to worry about facing any stock outs or delays in order fulfillment for your customers. 

We provide warehousing for your business in our 200,000 square feet fulfillment center and manage your inventory effectively. Our ideal location in Northern Ireland enables us to provide businesses with unfettered access between the UK and Europe without any hassle. Our efficient pick and pack fulfillment creates a wonderful shopping experience for your customers and we handle everything for you, so you can focus on your marketing strategies and building your brand!

Sounds like the perfect match for your business?

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