Important Statistics About Packaging You Need To Know To Ensure The Sucess Of Your Ecommerce Business

People often underestimate the importance of the packaging of orders when they run a business. Your packaging can define your brand, ensure all orders reach customers in the best condition, and help you become memorable and stand out from your competition. To make sure your ecommerce business is successful, you need to focus on your packaging. 

As an online store, your packaging is the first thing your customers notice when they receive their orders. It is the one element that helps you create a lasting impression on your customers. You can use different types of packaging, customize it based on your brand, and create an exciting unboxing experience for your customers. Read more about the importance of customized packaging here

In today’s day and age, your packaging and the unboxing experience your customers have matters a lot. People often upload unboxing videos on social media platforms, which can be great marketing for your brand if your packaging is up to the mark and unique. 

Some statistics show how much impact your packaging has on the overall experience you create for your customers and the general importance of packaging. Let’s take a look at these statistics, so you have a better understanding of the general trends of the packaging market and why you should be focusing on your store’s packaging. 

General Statistics About The Global Ecommerce Packaging Market Growth Over The Years

  • Ecommerce sales all over the world grew by over 18% in 2018 (Mordor Intelligence, 2022)

The ecommerce market really took off since 2018 and has not showed any signs of slowing down since. The growing market also requires new and innovative ecommerce packaging solutions. As more and more people order products online, they need packaging that will get their attention and get their products to them without any damage or harm. 

  • The ecommerce packaging market across the globe was valued at 27.04 billion USD  in 2020 and is expected to reach 61.55 billion USD by 2026 (Mordor Intelligence, 2022)

The ecommerce packaging market has seen a massive boost ever since ecommerce became a more common practice. There are companies that are experts in providing ecommerce packaging of all sorts for all your business needs. The ecommerce packaging market will also continue to grow as ecommerce and online business keeps growing all across the globe, which is why businesses need to start focusing on the type of ecommerce packaging they offer to their consumers.  

  • The global ecommerce packaging market has an estimated CARG of 14.59% over the years 2021-2026 (Mordor Intelligence, 2022)

The CARG for the ecommerce packaging market is almost the same as the ecommerce market itself. Without packaging, no ecommerce business can keep going and delivering orders to their customers. The ecommerce packaging market is projected to grow at the same rate as the ecommerce market, providing many packaging providers with more opportunities to enter the market and make the most out of it. 

  • The ecommerce growth has given packaging companies the opportunity to grow their share in the market (Mordor Intelligence, 2022)

Packaging companies and ecommerce packaging providers have been given a golden opportunity to grow their business and market share due to the ever-evolving industry of online shopping and ecommerce. Packaging companies that were not dealing in ecommerce in the past have an opportunity to grow and branch out into ecommerce packaging and become even more successful and bring in more revenue. Ecommerce businesses are more inclined towards outsourcing their packaging, giving packaging companies all over the world a huge boost. 

  • According to the 2021 report, packaging providers are more focused on providing solutions to avoid damage during transportation (Mordor Intelligence, 2022)

As ecommerce businesses grow, they want to provide their customers with the best experience and lower the return rates for their online stores. One way to do that is by utilizing high-quality packaging that ensures all products are secure and do not get damaged during transport. It is crucial that ecommerce packaging providers offer premium-quality packing materials and guarantee that the ordered items will not sustain any damage during delivery. 

  • Asia-Pacific is expected to hold the largest share in the ecommerce packaging market by 2026(Mordor Intelligence, 2022)

This comes as no surprise, as Asia-Pacific has one of the fastest growing ecommerce markets in the world. When the ecommerce market and online businesses grow in number, the use of ecommerce packaging is also bound to increase, which is why Asia-Pacific will most probably hold the greatest share in the ecommerce packaging market, along with the ecommerce market itself. 

  • The top major players in the ecommerce packaging market are Amcor PLC and Mondi PLC (Mordor Intelligence, 2022)

Amcor PLC is an American-Australian company that specializes in producing the highest quality packaging materials for ecommerce business to use all across the globe. It offers packaging services to a vast range of industries, including home and personal care, medical instruments and devices, food and beverage, and much more. Mondi PLC is a multinational packaging company with its headquarters based in the United Kingdom. The company provides packaging solutions for ecommerce businesses based in companies across the globe and has manufacturing sites in multiple countries. 

  • In March of 2019, Amcor PLC acquired one of its biggest rivals, Bernis Company, Inc. (Mordor Intelligence, 2022)

Bernis Company, Inc. was another one of the industry leaders when it comes to ecommerce packaging market, and it was acquired by the giants Amcor PLC in the year 2019. Amcor decided to combine the two companies to establish itself as the industry leader and provide even stronger value proposition for all their clients, shareholders, employees, and most importantly, the environment. 

  • In 2020, there was over 30% increase in packages delivered all across Italy (PackMedia, 2021)

2020 saw an incredible boost in ecommerce sales everywhere in the world, including Italy. Italy was one of the worst-hit countries when it came to the Covid-19 pandemic and saw strict lockdowns throughout the country. People in Italy were compelled to order online and use ecommerce as their choice of shopping method. With the growth of ecommerce and online shopping in Italy, there was also a significant increase in the amount of packages delivered across the country.

  • It was recorded that 369,700 tons of ecommerce packaging was used in Italy to deliver goods  (PackMedia, 2021)

The people in Italy were forced to carry out most of their shopping online due to the strict lockdowns during the pandemic. An increase in online shopping also means an increase in the ecommerce packaging being used. Combining all the different types of ecommerce packaging material used in Italy in 2020, the total weight of the packaging came up to 369,700 tons.

The Growing Awareness For Sustainablity In Ecommerce Packaging

  • Companies are more willing to offer packaging that is 100% biodegradable and recyclable (Mordor Intelligence, 2022)

Ecommerce packaging companies have realized that businesses and consumers are growing more aware of the sustainability of the packaging and the impact the ecommerce packaging is having on the environment. Ecommerce businesses all across the world are listening to their consumers and are more willing to use packaging material that is completely recyclable and biodegradable, which is more beneficial for the environment and reducing the companies’ carbon footprints. 

  • Ecommerce companies want to move towards paper-based packaging to reduce plastic waste (Mordor Intelligence, 2022)

Plastic waste has been a major issue for the environment for a long time, and it is about time companies start taking action and doing their part to reduce it. Consumers are more aware of the effects plastic waste has on the environment, which is why they prefer purchasing from companies that are greener, more environment-friendly, and are willing to reduce their plastic waste. Ecommerce businesses all across the world want to start using packaging that is paper-based and more biodegradable to reduce their plastic waste. 

  • Amazon has cut-down the need for additional shipping boxes by introducing Frustration-Free packaging solution (Mordor Intelligence, 2022)

Reducing packaging waste is an excellent initiative and should be done when possible. Amazon took a brave, and strong stance in favor of sustainability by introducing their Frustration-Free packaging solutions. They reduced the use of shipping boxes when they are not needed and are an extra add on, not only helping the environment but also reducing shipping costs based on the weight of the boxes. 

  • By 2017, Amazon had avoided the use of 360 million additional shipping boxes (Mordor Intelligence, 2022)

The Frustration-Free packaging solution offered by Amazon resulted in resounding success, as they were able to avoid using 360 million shipping boxes that would have been used otherwise. It helped in reducing the packaging waste all across the world and was a great initiative towards more environment-friendly ecommerce packaging. 

  • The global ecommerce industry used around 2.19 billion pounds of plastic packaging in 2019 (Statistia, 2021)

All across the globe, the ecommerce industry is growing and is projected to grow even more over the coming years. With the ecommerce growth comes the increase of plastic ecommerce packaging. Even though companies, consumers, and packaging providers are growing more concerned for the environment, there was still an astounding 2.19 billion pounds of plastic used for the purpose of ecommerce packaging.

  • The ecommerce plastic packaging waste was estimated to be over 1 billion kilograms in 2019 (Statistia, 2021) 

Plastic waste is one of the biggest threats to the environment, and the world is growing more and more aware of that with each passing year. However, the ecommerce packaging industry still amounted to over 1 billion kilograms of plastic waste in 2019. This number is shocking for many because by 2019, companies all over the world were trying to move towards  more environment-friendly ecommerce packaging solutions and reducing plastic waste. 

  • By 2025, it is estimated that 4.5 billion pounds of plastic will be used in ecommerce packaging across the globe (Statistia, 2021)

The most shocking part of a report released by Statista is that the amount of plastic waste that comes from the ecommerce packaging industry in the coming years (till 2025) will increase than the current amount. The ecommerce packaging’s plastic waste is estimated to be around 4.5 billion pounds by the end of 2025, even though more and more packaging companies and ecommerce businesses try their best to cut down on the plastic used in the packaging process and take a more environmentally-friendly approach. 

  • The use of corrugated cardboard has increased to 88% in Italy (PackMedia, 2021)

This statistic shows that countries across the globe are doing their best to reduce plastic waste that comes from the ecommerce packaging industry. People are growing more aware of the dangers of plastic waste, and want to use packaging solutions that will result in less plastic waste. The use of corrugated cardboard in Italy sets a great precedent for the ecommerce packaging industry all across the world.

  • Only 10% of ecommerce packaging in Italy uses plastic

10% is an extremely low figure when you think about it. This shows the the consumers, the eocmmerce businesses, and the packaging companies in Italy are willing to cut plastic out of their ecommerce packaging materials. It is crucial that the rest of the world also takes not and tries to cut down on the use of plastic for ecommerce packaging as much as possible, and use packaging that is biodegradable. 

  • 78% of U.S. consumers are more likely to purchase cardboard or paper packaged products as they are more environment-friendly (IPSOS, 2018)

The people are growing more concerned for the environment and want to make sure their practices are more environment-friendly. People have become more aware of the issues regarding our environment and are more informed when it comes to sustainable practices. Ecommerce packaging companies need to understand that the consumers want packaging that makes use of cardboard or paper instead of plastic, and packaging companies need to focus on offering more of such packaging. 

The Importance Of Ecommerce Packaging

  • Between 60-80% of people that took part in a study claimed that they would not come back to a brand if the packaging was poor (ShipStation, 2019) 

It is crucial that all businesses offer packaging that is pleasing to look at and is also sturdy and protects the products. Ecommerce packaging should be of premium quality, making sure the items do not get damaged during transport. If the packaging is of poor quality and underwhelming for the customer, they are more likely to never return to your business to shop and you can lose out on countless potential sales just based on the quality of your packaging. 

  • 72% of consumers in the U.S. get influenced by the packaging when making a purchase (ShipStation, 2019) 

Ecommerce packaging is often overlooked by businesses and they fail to realize that it is one of the most important aspects of their business. People are always interested in the packaging type and design you have to offer, and it has a bigger impact on their purchasing decision than you might realize. Consumers want ecommerce packaging that has a nice design, is more sustainable, and keeps the products inside secure and protected from damage till they are delivered. All of these reasons impact a buyers decision when they look at the packaging, which is why offering top-notch packaging is vital for all businesses. 

  • If the packaging is unique or special, 40% of consumers would want to upload it to social media (ShipStation, 2019) 

Your packaging is one excellent opportunity you have to stand out from the rest of your competition and make a mark for yourself in the industry you are a part of. Having unique and special packaging can help you become memorable and it will also make your customers want to upload a picture of your products and packaging on their social media. This is a great form of marketing and exposure, and proves that having unique packaging can help you in more ways than you realize. 

  • 81% of consumers in the U.S. claim the packaging can influence their gift selection (IPSOS, 2018)

If the packaging you offer is top-notch and the design is also beautiful, it can influence more people to make a purchase from your store, especially for gifts. Using high-quality packaging materials and exquisite design not only help you stand out from the competition, but can also help in increasing your sales. The better packaging you offer, the more compelled people will be to make a purchase from you when buying gifts. Customizing your packaging during the holiday season can also help you increase your sales, and people will be more enticed by your holiday season-themed packaging. 

  • 63-67% of U.S. consumers that took part in a survey claimed that cardboard or paper packaging makes a product look more high-end (IPSOS, 2018)

If you want to stand out and make a lasting impression on your customers, it is important to make use of packaging materials that they are more drawn to. Using paper or cardboard for your packaging can give you an edge over other businesses that are still making use of plastic for their packaging. You can invest a little more in your packaging by using better material and show your customers that not only does your packaging look and feel more luxurious, but it is also more environment-friendly. 

  • 30% of businesses report they have had an increase in revenue after improving their packaging (Lin, 2017)

As an ecommerce business, one of the main areas you need to focus on is your packaging. The packaging you offer can influence people to purchase from your business. It is not advised that you try to cut down on costs and expenses by using cheaper packaging. Even if you want to do that, you can find affordable packaging providers that can offer you customized packaging at low costs. It is important that you work on improving your packaging design and the material that you use. 

  • Honest and transparent labels build more trust in brands for 74% of consumers (Keller, 2022)

Labels are a crucial part of packaging. When printing labels that go on your packaging, it is important that you are as honest and transparent as possible. People are more likely to purchase from you if you are honest with your labeling. Transparency and honesty through your labels is a crucial part of your packaging and helps your customers build trust in your brand. Once you have their trust, you can grow and have a loyal customer base for your business. 


  • 52% of consumers have changed product brands due to packaging design (West Rock, 2018)

Your packaging design is not something you can or should ignore. It is important that you use your brand’s logo and other visual aesthetics in the best way possible to make the packaging design for your product stand out. It is also crucial that your packaging design has honest labels and makes use of high-quality materials, ensuring that people are more drawn towards the packaging design you have to offer. Working with packaging companies that can offer you top-quality and customized packaging can help you grow your reach and bring in more customers. 

Looking For Top-Notch Packaging For Your Ecommerce Store?

It is clear that packaging matters a lot, especially in the ecommerce industry. Using customized packaging for your store will automatically make you stand out from the rest of your competitors and create a lasting impression on your customers. 

The packaging you offer can have a significant impact on the customer experience you have to offer through your business, which is why it is understandable that you want to focus on it more. 

So, how do you make sure your orders are packed in premium quality packing material, reach your customers without getting damaged, and the packaging is customized to fit your brand aesthetic and create an enjoyable unboxing experience for your customers? Well, you can outsource your ecommerce packaging to a leading pick and pack center, like Meteor Space!

We offer high-quality services at affordable prices, making sure your customers get the best packaging and they are always satisfied with the orders they receive. We use high-quality packing materials to keep your orders secure and offer customized packaging so you can showcase your brand elements in the best light and become memorable in the eyes of your customers!

Want to find out more about our packaging services?

Talk to our experts today!

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