Find out the latest statistics and trends for the best ecommerce platforms and choose the perfect platform for your business
Ecommerce is a sector that has shown tremendous growth in recent times. People are more aware of online shopping and are interested in making purchases that can be delivered right to their doorsteps in a short time. The ecommerce market has grown rapidly over the past years and it is showing no signs of slowing down any time soon.
As the world was dealing with the pandemic and strict lockdowns, online shopping became the norm. Ever since people realized how convenient and easy shopping online was, the ecommerce sector has only reached new heights. It is becoming increasingly easy for people to start an online business and build their brands. However, that also comes with a lot of challenges that you must overcome.
If you are starting an online business, it is crucial that you are aware of all the ecommerce platforms available for you, the latest statistics for the best ecommerce platforms, and how an ecommerce platform can meet your business needs and help you grow. Once you understand the latest ecommerce statistics and how each one of the best ecommerce platforms is performing, you can make a more informed decision.
If you work with the right platform and service, you can start your online business and expand your brand with ease. So, to help you make a sound decision, we have compiled the latest statistics and trends for the best ecommerce platforms, making sure you can get your online business running with a partner that meets all your business needs.
Let’s dive right in!
The ecommerce market has been growing rapidly in the past few years and by 2025, it is expected to reach 7.4 trillion USD.
According to surveys, an average person makes around 19 online purchases every year.
The number of online purchases per year vary from region to region, with people in China making 22 online transactions per year on average.
There is a huge number of online stores and new ecommerce businesses start every day, leading to an increase in this number in the coming years.
Amazon is one of the top, if not the top, ecommerce marketplaces in the world with over 3 billion monthly visitors.
After Amazon, eBay is the most popular online marketplace with over 1 billion monthly visitors.
Over 40% of people will choose to shop from an online store based on the discounts they can get from the store.
35% of people will choose to shop from an online store based on the reviews a store has.
If the returns policy for an online store is easy and lenient, 33% of people will choose to shop from that store.
An easy and quick checkout process is the reason why 30% of people choose to shop from an online store.
Delivery time is crucial and if you can offer next-day delivery, 28% of people will choose to shop from your store.
If you have a strong social media presence and positive comments from users, 22% of people will choose to shop from your store.
China generates the highest amount of revenue in sales as the number of purchases per person is also higher than the rest of the regions.
The U.S. generates the second highest revenue in online sales with 843.15 billion USD.
The UK comes in third as one of the countries with the highest sales revenue, with almost 170 billion USD generated.
Argentina is a country that has shown rapid growth in the ecommerce sector with their online sales increasing by 100.6%.
Canada has been the second fastest growing country in terms of ecommerce sales, with an increase of 75%.
The highest number of online shoppers in the U.S are under the age of 35 and millennials make up the largest percentage of the online shoppers in the country.
The percentage of online shoppers that are 65 and above is not even 15% in the U.S.
The UK is a region where ecommerce has really taken off and it is predicted to grow at a rate of 5.16% annually till 2025.
Mobile devices are convenient to use and they make online shopping more accessible for the customers.
The traffic that comes from desktops for online stores is significantly low compared to mobile devices.
More than 2 billion people all across the world are shopping online, which is a huge number and a significant increase from 2016.
WooCommerce is used by over three million websites for their online stores.
Shopify is one of the most popular ecommerce platforms and it is used by 1.75 million active merchants.
Magento and Wix are also two of the most popular ecommerce platforms being used by numerous online stores.
Social media has become an essential part of ecommerce and if you use social media for your online business you can make more sales.
Customers that visit an online store through Instagram have an average order value of 65 USD, which is higher than any other platform.
Purchases from mobile devices are also high in the United States with 45% of all online purchases being made through a mobile device.
Three out of every four customers are using their mobile phones to shop online.
Over 33% of shoppers use their mobile phones to make price comparisons when they are in a physical store, making sure they are getting the best possible price.
The mobile shopping experience you create is crucial because 62% of shoppers will not return to your online business after one bad experience.
If the additional fees are too high and they increase the total bill, people are more likely to abandon their shopping carts.
AI chatbots are essential for marketing and people use them for assistance when shopping on an online store.
Source: (thesocialshepherd, 2023)
Source: (thesocialshepherd, 2023)
Shopify is one of the leading ecommerce platforms in the world. There is no denying the impact Shopify has had on the ecommerce sector and market. A huge percentage of all ecommerce stores choose Shopify as their platform of choice because it is reliable and user-friendly.
As we can see from the statistics, Shopify stores have solidified their place in the ecommerce sector, with the businesses bringing in a huge number in revenue generated from their sales. Top brands like Sephora, Tesla, Nestle, and more have set up their online presence using Shopify.
Most of the traffic that comes to Shopify stores comes from mobile devices, which is interesting to note. As an ecommerce platform, Shopify enables users to make their websites and online stores mobile-friendly, making sure they don’t miss out on any opportunities to make more sales and grow their business.
A large majority of the online stores made using Shopify are made in the United States, and the UK comes in second. We can also see from the statistics that Shopify also holds a large share in the online store market in the UK, second only to WooCommerce.
Source: (acquireconvert, 2023)
BigCommerce has become one of the leading names in the ecommerce platform market over the past few years. There are many stores that are going live using BigCommerce, and according to the statistics, this number is growing rapidly with each passing day. Some of the most common categories for stores on BigCommerce include home and garden, apparel, and autos and vehicle products.
It is also important to note that a lot of stores are also migrating to BigCommerce from other platforms such as Shopify, WooCommerce, and Custom Cart. The highest percentage of BigCommerce stores are based in the United States, followed by Australia, the UK, Brazil, and Canada. BigCommerce is an excellent platform that is helping stores like Star City Games and Mountain Rose Herbs to bring in a lot of traffic and generate leads constantly.
There are also some social media platforms that are linked with most of the BigCommerce accounts, with Facebook being the most predominantly used social media platform for BigCommerce Stores. Instagram and Twitter are also used by a lot of online stores on BigCommerce.
Source: (storeleads, 2023)
Wix is undoubtedly one of the biggest platforms for hosting websites all over the world. It is a platform that is used by a lot of ecommerce businesses as well as more than 650,000 online stores are currently live using Wix. When it comes to being user-friendly, Wix is one of the best rated platforms for websites and online stores. There are also many plugins and tools available that make your Wix store stand out and get more traffic and sales.
When you look at the statistics, you can see that Wix is a platform that is continuously gaining more users. With every quarter, Wix has a higher percentage of users than before, showing us that more people find it reliable when it comes to setting up their ecommerce store and business.
Looking at the stores that use Wix as their choice of platform, you can see that most of the stores are for apparel, beauty and fitness, and home and garden products. These are some of the most popular categories of products on Wix.
A large majority of the stores on Wix are from the United States, followed by the UK, Canada, and Brazil. A lot of the online stores on Wix also choose to use YouTube and Google Adsense for their online stores.
Source: (enlyft, 2023)
ShopWired is one of the most used hosting solutions in the United Kingdom and also has won awards for being one of the best in the ecommerce sector. Although ShopWired does not currently have a huge market share when you compare it with other major platforms such as Shopify, WooCommerce, and Ecwid, it is still growing rapidly.
When you look at the top product categories that are being sold on the stores on ShopWired, you can see that most of the ShopWired stores are for retail and manufacturing businesses. ShopWired is considered one of the best ecommerce platforms in the UK, with a vast majority of the ShopWired stores being based in the UK.
For most small businesses, ShopWired is their choice of ecommerce platform, as it has established its place as one of the leading platforms. It is also easy to use and manage for small businesses and businesses that are just starting out. As we can see from the statistics, not a lot of large enterprises or businesses use ShopWired for their stores.
Source: (WPswings, 2022)
When it comes to ecommerce platforms, it is impossible to deny the impact WooCommerce has had on the online shopping sector. The WooCommerce plugin on WordPress has over 160 million downloads, showing just how popular and in-demand this platform really is. A lot of the biggest brands in the world use WooCommerce as their choice of ecommerce platform for their online store.
Looking at the statistics, it is clear that WooCommerce brings in millions in form of revenue from sales and online transactions each year, establishing its place as one of the best ecommerce platforms for businesses. According to reports, 13.2% of all the websites in the world are powered by WooCommerce, which means 8.7% of all ecommerce websites are powered by WooCommerce.
When you look at the ecommerce market, it is clear that WooCommerce is one of the biggest shareholders with over 23% of shares of the ecommerce market belonging to WooCommerce. 4% of the top one million HTMLs in the world are powered by WooCommerce, which once again shows how loved and used this platform really is by the big names.
Source, (storeleads, 2022)
Volusion is another ecommerce platform that has started to gain traction and is slowly establishing itself as one of the best ecommerce platforms in the world. As you can see from the yearly and quarterly statistics, Volusion has slowly gained more users and the number of live stores that are using this platform has increased over the given time period. It is also highly likely that this percentage of increase of stores using Volusion will also continue to grow over the coming years.
When it comes to the social media platforms being used by stores on Volusion, it is clear that Facebook is the leading choice, followed by Twitter and Instagram. Most of the stores that are on Volusion sell products in the home and garden category. There are also a high number of stores selling apparel and business and industrial products and services on Volusion.
According to the statistics, Volusion is mostly used by businesses based in the United States. Canada, the UK, and Australia are also some countries that have a high number of online stores that are powered by Volusion. On the whole, Volusion is an ecommerce platform that is helping a lot of stores bring in traffic and increase their online sales.
Source: (enlyft, 2023)
Sellfy is a website hosting platform for ecommerce businesses and online stores that has become the number one choice for some of the biggest companies in the world. With a roster of high value clients like YouTube, New York Stone, and TechHub, Sellfy has established its place as one of the best ecommerce platforms in the world. People can look at the statistics and performance of the stores using Sellfy to determine that it is a reliable and user-friendly platform.
A large majority of the online stores using Sellfy are selling computer software and IT services and products. There are also some marketing companies that are using the platform for their store and selling their services. Another interesting statistic to note is that a lot of music stores are also using Sellfy for their online retail.
The spread of small, medium, and large sized businesses using Sellfy is interesting. According to the statistics, we can see that a large majority of the businesses that are using Sellfy for their stores are small. Medium and large sized businesses using Sellfy are almost equal in number according to the data.
Source: (Thrivemyway, 2023)
Squarespace is one of the biggest platforms for website creation and hosting all over the world. A huge majority of these websites are ecommerce sites and online stores. When you look at the statistics, you can see that online stores that use Squarespace bring in millions of dollars in revenue each year, proving that Squarespace has established its place as one of the best ecommerce platforms in the world.
Squarespace understands that building your ecommerce store should be easy and user-friendly, which is why this platform is easy to use. You can also download the Squarespace app on your phone and make sure the website or online store you create is also mobile-friendly.
According to statistics, 1% of the top 1000 sites on the internet are using Squarespace, which is a huge testament to the reliability of the platform. The United States remains as the top country that uses Squarespace for online stores and ecommerce websites.
Magento has established itself as one of the best ecommerce platforms in the world. Almost 1% of all ecommerce websites and online stores are powered by Magento 1 or Magento 2, showing us how reliable the platform is. Some of the biggest brands in the world use Magento for their websites and online stores.
On average, it is observed that merchants that use Magento grow three times faster than merchants that use any other ecommerce platform. With over 5000 downloads every day, Magento has cemented its place as one of the fastest growing ecommerce platforms in the world.
As we can see from the statistics, Magento continues to grow at a rate of 15% year-over-year, proving that more online stores and ecommerce websites are choosing to work with the platform. Apparel, home and garden, and business and industrial products seem to be the most popular product categories on Magento, with most of the Magento stores being based in the United States.
Ecwid has over a million active online stores that use the platform to go live. When you look at the year-over-year rate of increase, you can see that Ecwid has had an increase of 21%, which is some of the highest for any ecommerce platform. This continuous growth has established Ecwid as one of the best ecommerce platforms in the world.
Stores on Ecwid also choose to use social media platforms with their online stores with Facebook being the most popular social media platform of choice, followed by Instagram and Twitter. According to reports, the most popular product categories for Ecwid stores include arts and entertainment, food and drink, and apparel,
Looking at the stores that use Ecwid, you can see that a vast majority of businesses using this platform are based in the United States. Other countries that also have a significant amount of Ecwid stores include the UK, Canada, and Australia.
Getting your ecommerce business up and running is not an easy task. Once you decide the perfect platform for your online store, get all the products listed on your website, launch your online store, there is still something you need to take care of: your ecommerce fulfillment!
If you don’t have the right ecommerce fulfillment tools and partner, your business can suffer. To make sure you don’t have to worry about a single thing, you need a leading ecommerce fulfillment solution, which can be provided by Meteor Space. Here at Meteor Space, we make sure that we offer you end-to-end solutions based on your business needs!
We can store and manage your inventory in our state-of-the-art fulfillment center, pick and pack orders, provide fast shipping, and offer you access to the latest technology and software, streamlining all your ecommerce fulfillment processes. Meteor Space makes sure you have all the tools you need to take your business to the next level.
Not only that, but we also offer special services like kitting and assembly, custom packaging, customer support, and so much more! With us as your reliable ecommerce fulfillment partners, you can lower your expenses and focus on expanding your business through top-notch marketing strategies and campaigns while we handle your ecommerce fulfillment completely.
Sounds like everything you’ve been looking for? Get in touch with us to get started with your ecommerce fulfillment right away!
Get started today!