Many organizations benefit from subscription business models because it increases brand awareness, business loyalty, and enhances consumer retention. Subscription models are becoming increasingly popular and are used in every industry.

What is Subscription Business Model?

Subscription boxes are a bulk of items with a common theme, for example, beauty boxes, food boxes, clothes boxes, or even plant boxes. There is a subscription box for everything!

A subscription business model is when a consumer will sign up for a subscription box, the company will automatically send a subscription based on the duration of your subscription, for example, weekly, monthly, or annually. The purpose of subscription boxes is to give the consumer something to look forward to and the opportunity to try new products! The consumer has the choice to renew or cancel their membership when their subscription box expires.

The purpose of the subscription business model is to generate a constant stream of cash by leveraging your client relationships. Both the business and the customer will benefit from subscription business models. From the customer’s perspective, you will have the option of automatically receiving new items frequently. From a business perspective, you will retain customers and re-engage them on a more frequent basis.

What Business Use Subscription Business Models?

Subscription business models have been introduced by businesses for a variety of products and services. While practically any company might adapt their business plan to meet the subscription business model, it works well for a few types of businesses:

Entertainment Industry:

Subscription business models are extremely popular within the media and entertainment industry, particularly for videos, music, and books. Subscription boxes provide customers with the opportunity to discover new music and books.

An example of a book subscription is The Mouse Book Club. The Mouse Book Club has grown rapidly since the subscription business model. The subscription service has sold over 40,000 books!

Food & Drink Industry:

The food industry also benefits from subscription business models. Pet food, fresh food, dry food, and many other elements of food are widely used within subscription boxes. People are often too busy to complete a food shop and want something that is convenient. Subscription boxes are extremely easy to sign up to enjoy food being delivered when they need it with little work on their part.

An example of a food prescription box that uses the subscription business model is HelloFresh. HelloFresh is a prime example of a food industry that aided from the subscription business model delivering over 600 million meals to customers all over the world.

Beauty, Cosmetic & Grooming Industry:

Any product that must be replaced often, such as shaving cream, is a suitable candidate for subscriptions. Signing up for a beauty subscription box provides the customer with the opportunity to experiment with new brands, cosmetics, and skincare items.

The customer can also receive a luxurious brand sample and sometimes even full-size items for a fraction of the price therefore, signing up for a subscription box would cut the expenses.

An example of a beauty and cosmetic company that benefited from the subscription business model is GlossyBox.  When GlossyBox first discovered the subscription business model, the business sold 50 subscription boxes within the first 30 minutes and retained 500 customers in their first month!

What is Subscription Fulfilment:

Subscription boxes must arrive at the customers at a set time; therefore, subscription eCommerce companies must be able to deliver quickly and consistently. This is where subscription box order fulfillment comes in.

Subscription box order fulfillment refers to shipping the subscription boxes to the consumer on a regular and planned schedule. These subscription boxes’ shipment is usually the same every month and includes a varied selection of different items.

The subscription box order fulfillment process involves the storage of goods, receiving the subscriptions orders, picking and packing the subscription boxes and dispatching the subscription boxes to the consumer. This subscription box order fulfillment process is repeated every month until the subscription is expired.

subsciption box fulfillment

Challenges of Subscription box order fulfillment

Subscription boxes are exciting and can make the consumers’ life so much easier exploring new items and hobbies. However, there are many challenges eCommerce businesses face with subscription box order fulfillment.

  • On-Time Shipping

Shipping the fulfillment boxes at the same time every month can be a challenge for eCommerce businesses. Consumers expect their subscription boxes to arrive on time therefore, it is important to exceed customer expectations and provide a positive subscription experience.

  • Poor Presentation

The unboxing experience is a crucial element of the subscription experience. Many consumers enjoy documenting unboxing their subscription boxes on their social media platforms therefore the presence of the subscription boxes is very important for free marketing.

Ecommerce businesses must plan out the packaging of the subscription box to ensure it is physically attractive for the customer. Tissue, ribbons, and cards are used to create a more aesthetically pleasing unboxing experience for the consumer and create a positive experience.

Why you should Outsource Subscription order fulfillment?

Subscription boxes are a popular demand for many consumers and the market for them is very high. Your company’s growth will be aided by a subscription business model. As the market for subscription boxes is increasing over the years, it is important to get the order fulfillment of subscription boxes right.

At Meteor Space, we work with fast-moving consumer companies and specialize in eCommerce fulfillment and subscription box order fulfillment. We can fulfil subscription boxes and dispatch them through the UK and the Island of Ireland ensuring your customer receives the best customer service and delivery service.

High Standard Customer Service:

We take pride in providing top-standard customer service to our customers. Our service is optimized for fast-moving consumer goods making it the ideal option for subscription boxes We’ll carefully build your subscription boxes to guarantee that they’re exactly to your specifications to exceed customer expectations.

. We provide the following services for Subscription box order fulfillment:

Clean and Secure Storage

Our ecommerce fulfillment center is the perfect location for your company to store your subscription boxes. Our warehouse is temperature-controlled to ensure your beauty and food items are securely stored. Your business will benefit from:

  • BRC Approved Warehouse
  • Close to Courier Hubs
  • Safe Warehouse Practices
  • Rapid Shipping throughout the UK and Island of Ireland
Inventory Management

Our warehouse management system (WMS) makes managing your subscription boxes so simple. Having all your subscription boxes order fulfillment reports and inventory forecasting data in one place will help your supply chain run more smoothly.

  • Items can be divided into batches with best-before dates and SKUs.
  • Able to determine and track which batches are used at what times.
  • Orders and inventory may be managed at any time.

Choose Meteor Space as your Subscription box order fulfillment Provider:

At Meteor Space, as a subscription box fulfillment order provider in the UK, we have advanced technology and fulfillment service to offer reliable and speedy delivery for your subscription boxes. Our comprehensive range of courier partners means the subscription boxes can deliver to your customers at the same time each month or quarter.

We work with well-known brands and our services provide a fantastic unboxing experience for their customers while increasing customer loyalty. Our subscription box order fulfillment solution offers easy inventory management, rapid tracking and delivery, and secure organic storage.

Contact Meteor Space today and see how we can help with subscription box order fulfillment throughout the Island of Ireland, the UK, and Europe.

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